Brand Identity & Product Website
SiftD, a Bay Area AI startup, reached out to me to develop their brand identity, UI component library, and product marketing web presence. Working with the founders, we iterated through a full brand development process, generating logomarks, color palette, typography, and a usage guide.
brand identity
The final brand identity was designed to be responsive, allowing internal teams easy access to design elements in their intended context.
SiftD Brand Identity
(Fully Responsive)
(Fully Responsive)
product website
A marketing-focused website was designed and developed to effectively showcase SiftD's products, support investment acquisition, highlight product features, and provide product documentation.
